Tuesday, October 16, 2012

A "little" event speculation

With the most recent (prior to today) Apple event invitation it was crystal clear what the Cupertino based company would be unveiling.  The announcement for the iPhone5 launch had, among other things the shadow of a large number 5.  Today's announcement has been crafted with a little more ambiguity.



After Apple announces any upcoming event, the fun begins in trying to find meaning in the communique itself.  With the iPhone5 it was quickly discovered the colored streaks in  the background were actually the phone's home-screen icons skewed and stretched.  Today's announcement we believe to be more, and less straightforward.

MW believes the coloring likely represents multiple colors in upcoming products.  Earlier renderings, as well as several component leaks, have shown the iPad Mini available in several colors.  It is very likely that colored anodized aluminum unibody enclosures are one of the method's Apple intends to use for making this product stand out compared to the iPad and other tablets.

More obvious is the wording Apple has chosen to roll with, "a little more something to show you."   While the common assumption is that this refers to the iPad Mini, we believe that Weiphone is correct to speculate this wording is actually intended to encompass virtually everything we've been reporting on this week.  While it's possible not all new products will share the physical stage on the 23rd, we are expecting multiple products to be updated.  "Little", in our opinion is used here to refer to a new iPad Mini, Mac Mini, 13in Retina Macbook Pro, and possibly a redesigned 21in iMac with an upgraded display.

 

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