Anyone who has been in the biz lately, will recognize Apple has taken very deliberate strides in trimming the fat of all their products. Apple has never been afraid to break the mold. In fact, in many ways they've become known for the pushing of new technologies in order to better their products and the products of others. Like an over burdened plane, not everything has taken off easily. Firewire is one historical example, Thunderbolt is one a little more modern. This being sad, Apple will always push the envelope in the name of innovation. They did not get to the top of their industry by sticking with the status quo. Keeping this in mind, Apple's obsessive intent to shrink the size of nearly all their products has led to some interesting design decisions.
After the unveiling of Apple's newest products this week, Phil Schiller sat down with Harr McCracken of Time. Schiller gave us a little enlightenment on thess weigh loss initiatives.
"These old technologies are holding us back," Schiller said. "They're anchors on where we want to go."
Referring specifically on the elimination of physical drives, both hard drives and optical drives. Both of these technologies are legacy according to Apple and require too much of a space/performance ratio. Their solution? 86 it!
"We try to find better solutions," Schiller said. "Our customers have given us a lot of trust."
This is true. Although you will rarely find an Apple fan that isn't super critical, they often look past their products deficiencies towards the pretty flashing lights.
Apple isn't dumb though. They know when a fights not worth fighting and their eventual inclusion of USB 3.0 signifies this. That being said we should appreciate they fact Apple is a company that takes risk, it drives innovation. It is also interesting to watch this continued process and daydream about the ways products can be improved by removing some features just to add a few more.
Source: Appleinsider
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