Followup: Apple/Samsung UK case

On 10/18/2012 I wrote an article saying that this court decision in the UK about Apple needing to apologize to Samsung was basically a big joke.  It was my view that this would in no way impact the market and Apple would hardly notice needing to do this "apology".

Apple has updated their UK page (www.apple.com/uk) with this little link at the bottom of the page that reads "Samsung/Apple UK judgement".

 

[caption id="attachment_682" align="aligncenter" width="300"] Screenshot from www.apple.com/uk[/caption]

See that little thing on the bottom left?  That is a small screenshot from their UK website.  Hardly an eyesore on their website.  This is not going to end up having any net impact.  Even if the link contained a huge apology to Samsung almost no one would see it.

So, what exactly does the link contain?

The quote on the actual page is quite hilarious.

"The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design."

"The informed user's overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

Read closely the last sentence of each paragraph.  In their apology they are quoting the judge saying that Apple is cool and Samsung is not.

Let's double check all those headlines that disagreed with me saying Apple lost in court.  This is hardly a loss.