Saturday, October 20, 2012

Specs

There is a stigma out there that Mac users are stuck up elitists.  Makes sense to me.  Let's face it, Mac users are better people than PC/Droid users.  If there's something that PC users love to drool over it's system specs.  Let's placate those virgins by looking at the specs of your average computer user.  Thanks to sites like Hunch.com there is actually a lot of material by which we can analyze these two user groups.

Cool Factor:

According to Hunch.com's review of over 700,000 users - Apple users are 22% more likely to be between 18 and 34 years old.  The site then looks at demographics.  Mac users are also nearly 3 times as likely to live in a city.  Further, PC users have a stronger liking for junk food like McDonalds, wear jeans or baggy sweats, and in general have a disregard for their life.  The picture here is pretty clear - PC users are mostly old, overweight people living out in the burbs.

Education:

No question who has the better specs on the education issue - where 67% of Mac users have a college degree vs. 54% of PC users.  That's just for a four year degree.  This trend continues the higher you reach, with Doctoral students the most likely to be using a Mac rather than PC.  Essentially the more intelligent you are, the more you prefer a Mac.

Income:

Again, another check in the Mac user's column when we look at income.  Forbes elaborated on a WSJ/Forrester piece - the financial divide between Mac and PC users is vast and growing.  Currently your average Mac household brings in 98,500 dollars annually.  Thats better than 20,000 dollars ahead of the average PC home.

Charity:

Probably the biggest specification for who's a better human would be who is most generous. Mac users are far more caring about others than those old, stinky, overweight PC people.  Donation tracking firm razoo looked specifically at which of these two groups is most giving.  Mac users give on average more money than PC users.  This margin is even more striking when comparing iPad, iPhone, and even iPod users to their Android counterparts. iPad users in particular give 40% more than users of any non-Apple mobile device.

So if you're a Mac user, don't feel bad about being a little stuck up, even arrogant.  You're living a more worthwhile life than those sickly PC and Droid fanbois.

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